Updates on the MMGO 20% Balance

The organizer is pleased to announce that the project completion work of the Music Must Go On 2020, which was officially closed on 30th June, 2021, is now in full swing and completed before the deadline. This will naturally lead to an earlier release of the funding.

For all projects of this nature, the processing time for us to receive the balance funding will take a few months.  The organizer will spare no time to release the balance 20% as soon as we receive it.   We will announce the arrangement once we have a fixed day.

Circular on MMGO payment cheques

This concern those unpresented cheques for first 80% subsidy.

We are aware that certain project cheques we sent out were not presented to the banks by the musicians.  We attempted in the past months to contact the recipients of those cheques and most of them confirmed the cheques were well received.  Yet there are those we are still not able to contact.

Please be informed that the MMGO 2020 project shall be closed by the end of June, 2021. Except the processing of the balance 20% payment, we will not be able to offer cheque replacement but when it is strictly necessary, all bank charges shall be borne by the applicant.  In any case, the issued cheques shall expire in 6 months from the date of issue, and we shall cease to entertain any request for cheque replacement at the expiration of 1 year.

For enquiries, please contact Casper Chan at 2861 4313 or email: casper.chan@ifpihk.org

IFPI Hong Kong Group launching the Music Must Go On Documentary Premier Screening

Press Release

(Hong Kong 31st May,2021)

 

IFPI Hong Kong Group launching the Music Must Go On Documentary Premier Screening

In appreciation of the support by all participants and fans

 

The International Federation of the Phonographic Industry (Hong Kong Group) Limited (IFPI Hong Kong Group) is pleased to announce that its project The Music Must Go On 2020 will be completed by 31st May, 2021.  Such fruitful result was made possible through the support and sponsorship by Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, as well as other industry associations including the Hong Kong Recording Industry Alliance Limited (HKRIA) and the Music Publishers Association of Hong Kong Limited (MPA) as Supporting Organisations.

As Hong Kong’s unique solution to foster confidence in music investment during the pandemic, The Music Must Go On 2020 began its preparation work back  in mid-2020.  Launched in last October, the project amassed industry-wide participation in providing music entertainment to audiences and, through re-creation of classic local popular hits, created jobs for the local music practitioners who have been adversely affected by the pandemic.  The project brought inspiration, encouragement and hope for the industry. During the year, sentiment towards the project expressed by participating artistes, producers and professional musicians was recorded under a documentary entitled “Chronicle of The Music Must Go On 2020”, which captured a moment in time to show how the Hong Kong recording industry pieced together such unique industry relief in a concerted manner.

The premiere screening of “Chronicle of The Music Must Go On 2020” documentary was held at the K11 MUSEA Art House White Box in Tsim Sha Tsui on 31st May, 2021 with invited guests of artistes, press and media.  This paved the way for the release of the full documentary on music media and the Internet shortly afterwards. The event was also a great time to conclude the project for the Organizer to thank all participating parties in a meaningful way.

Mr. Gary Chan, Chairman of IFPI Hong Kong Group expressed at the premiere that, “After we launched the “The Music Must Go On”, we received many enquires as well as praises from foreign and local media and musicians. With such encouragement, we will study how to further develop the project and promote Hong Kong’s music.”

Ms. Jersey Yuen, Assistant Head of Create Hong Kong of the Government of the Hong Kong Special Administrative Region also thanked the IFPI Hong Kong Group for organising the project and the staunch support of all music parties and the media in accomplishing the satisfactory outcome.

Artistes attending the ceremony include: (in no particular order) Sugar Club, Mr. Louie Castro, Ms. Rowena Cortes, Mr. Ngo Ka Nin, Mr. Gabriel Harrison, Mr. Hoffman Cheng, Mr. Johnny Ip, Ms. Jocelyn Chan, Ms. Cecilia Fong, Mr. Li Lung Kay, Mr. Albert Cheung, Mr. Wan Kwong, Mr. Peco Chiu, Mr. Raymond Young, Ms. Khloe Chu, Mr. Anders Nelsson, Ms. Astor Fong, Mr. Royal Ho, Mr. Tomoato Yau, Ms. Elly, Mr. Simon Au, Mr. Elvis @ Yusobeit, Ms. Bowie @ Whizz, Ms. Yushan Wong @ Whizz, Mr. Yu Chun Tung, Ms. Colleen Lau, Mr. Aman Fong, Mr. Fred Cheung, Ms. RU, Mr. 老虎歌皇, Ms. TikChi, Mr. Alan Ho, Ms. Vicky Chen, Ms. Carman @ Bingo, Ms. Odilia @ Bingo, dR. X Wong Ho Pong, and Mr. Andy Kwong, Samuel Wong , Addy Choi @3Think . Participating Artistes and musicians also shared their feelings.

They remarked that The Music Must Go On 2020 enabled them to regain the joy in music creation, which prompted them to rethink the influence and importance of the Hong Kong music industry.  The 113 songs produced under the project were made popular beyond Hong Kong by media such as Fairchild Radio in Canada and Guangzhou Auto Radio, which attested the value of local musicians in contributing to the fame of the Hong Kong repertoire.

The Music Must Go On 2020 re-made Chinese golden melodies that spanned over the last 40 years and resulted in 113 new recordings of favorite melodies, each embracing old and new elements in creativity.  The project brought together a total of 98 artistes and bands, involving 55 local labels, producing works by 93 local composers/writers, and creating no fewer than 800 external jobs.

IFPI Hong Kong Group viewed the premiere of the “Chronicle of The Music Must Go On 2020” as a milestone in Hong Kong music. The project instilled new thinking in creativity, which is valuable to enhance competition in the market.  The winning of new fans’ support by the new recordings also means the upward spiral effect may just happen for Hong Kong music to go on and on

“Chronicle of The Music Must Go On 2020” will be released in early June 2021 on myTV SUPER (free zone), Hong Kong’s largest digital music platform^ MOOV App, moov-music.com, MOOV MV channel (nowTV CH168) and Fairchild TV in Canada.

For further details of The Music Must Go On 2020, please visit the official website at https://www.the-music-must-go-on.com/

For more details, please contact:

Ms Janet Lam             Tel:6111 6184                      Email:janet.lamsy@gmail.com

Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.


^ According to the Acorn Marketing & Research Consultants (International Limited) 2019 Q4 Brand Tracker Survey, MOOV has the largest market share amongst paid music services in Hong Kong.

RTHK Supporting MMGO materialized in 4 one-hour music programmes

We are pleased to announce that the RTHK31 (TV) “Arts On Air – The Music Must Go On” is ready to be “on air” now. The 1st episode will be on 14 March 2020 (Sunday) and followed by the next three consecutive Sundays, to make up a total of 4 episodes. The details are as follow:

1st Episode: 14 March 2021 (Sunday) 21:30-22:30

2nd Episode: 21 March 2021(Sunday) 21:30-22:30

3rd Episode: 28 March 2021(Sunday) 21:30-22:30

Last Episode: 4 April 2021 (Sunday) 21:30-22:30

Additionally,  TV31 will feature a participating artiste on their “830 Magazine” on every Tuesday leading to each episode on the following Sunday.

For programme updated information, please visit:  https://www.rthk.hk/tv?lang=en

Further details are also available at: “830 Magazine” promotion clip: https://fb.watch/45UP4DwxIb/ 

and “830 Magazine” Website: https://www.rthk.hk/tv/dtt31/programme/830_magazine?lang=en 

TVB announce support of The Music Must Go On on 24th February, 2021. The opening speech by Chairman of the IFPI (Hong Kong Group) Limited Mr. Gary Chan.

Dear guests and members of the press,

Today marks a landmark development for the recording industry in Hong Kong.  As organizer of the MUSIC MUST GO ON project, we are pleased to witness its fruition with awareness and widespread support from the community.  The scheme had ensure non-stop music entertainment to the music lovers in Hong Kong under the pandemic.

After months in preparation, the project has produced 113 new recordings of Hong Kong golden melodies modernized by 98 artistes and bands, involving 55 music labels producing works from 93 local composers and lyricists, and created 800+ external jobs locally.

Taking this opportunity, we like to express our gratitude once more to Create Hong Kong, Government of the HKSAR for their support and funding of our initiative.   We take pride that different generations of music professionals, no matter how diverse their musical background is, have all converged to excite our audience at home and overseas with trend setting re-creations.  Above all, the majority of labels as project winners are non-members, attesting our open-ness to the entire industry.

We are grateful to media support all along and in particular today that TVB to announce their full support in promoting the music under The Music Must Go On.

Thank you

Deadline for submission of Reimbursement Claim Form

This is a warm reminder to all labels under the MMGO project to submit their full reimbursement claim together with all supporting documents on or before 22nd February, 2021 to the organizer. 

Please study the Rules and Regulations as well as the Q&A and examples for a smooth process to receiving the subsidy.

The submission shall first be made to our Liaison Manager.   In case where the label needs to keep the original invoice issued by services to the label e.g. the music publishing licence invoice, we accept photo copies.

For any clarification, please contact our Liaison Manager Mr. Daniel Kung at mmg@sgent.com.hk.

IFPI Hong Kong Group leading the recording industry amid the pandemic. Launching the Music Must Go On to inject new creative power in music

Press Release

IFPI Hong Kong Group leading the recording industry amid the pandemic
Launching the Music Must Go On to inject new creative power in music
(24th January,2021)

The Hong Kong recording industry, renowned for its local repertoire, is negatively impacted by the Covid-19 pandemic. The leading local recording industry body, the International Federation of the Phonographic Industry (Hong Kong Group) Limited (“IFPI (Hong Kong Group Ltd”) is determined to help the industry to regain confidence in sustaining the business by launching the Music Must Go On (“MMGO”). The project is set to unite the performers and creators, no matter how diverse their music culture and ideals in music be, to converge to support the continuance of Hong Kong’s music market. With the support of funding by Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region, the project received industry-wide support including the Hong Kong Recording Industry Alliance Limited (HKRIA), the Music Publishers Association of Hong Kong Limited (MPA) as Supporting Organizations. The application stage was completed earlier on.

Through active participation in the MMGO by the creative industries in the remake of Chinese golden melodies that spanned over 40 years, the music lovers will enjoy the release of a spree of 113 new recordings of their favorite melodies, each embracing old and new elements in creativity. The new recording of these 113 Chinese golden melodies involved a total of 98 artistes and bands from 55 local labels, creating no less than 800 external jobs.

Mr. Ricky Fung, CEO of the IFPI (Hong Kong Group) Ltd said that “The recording industry is the beginning of the value chain in commercial music economy. The making of a recording brings about artiste glooming, media proliferation and online music consumption. The hit recordings are the enablers for karaoke entertainment business and ultimately translated to successful live entertainment including mega concerts… All these enable a continuous flow of activities that create jobs. However, hit by the pandemic, all entertainment venues have been closed and live events cancelled. While more than 70% of the workforce in the recording industry are freelancers, one can see how bad to them the situation is. As an industry body, IFPI (Hong Kong Group) Ltd and our governing body quickly responded by devising the MMGO project. CreateHK further made it possible by providing the funding to the project, and this unique program helps create contents, instill jobs creation and keep Hong Kong entertained. We may even over achieve our original target when the project titles yield new music directions that surprise our audience”.

The artiste community welcomes the program with open arms. Artist Vincy Chan said on her television appearance, “The MMGO is a meaningful project which let me have a go with the great recording that I love to make, allowing me to show my unique style. The modernization of these golden oldies is one great way to perpetuate our evergreens”. Producer Clayton Cheung said, “It is wonderful to learn there are so many great local hits for our choice. The project benefit a lot of the industry practitioners, artistes and labels with jobs and a sense of belonging. ”

The media one by one showed great support to the project. So far, those actively participated in the support including Radio Television Hong Kong, the Supporting Media, MOOV, Hong Kong’s largest paid digital music service^ and Phonographic Performance (South East Asia) Ltd (PPSEAL) the rights licensing body opened its license support.

From now till the Chinese New Year in February, 2021, the 113 titles of new recordings will be released in batches with wide promotions and media coverage. The music lovers will sure have a great choice of golden melodies with a new face.

The Music Must Go On.

Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

^ According to the Acorn Marketing & Research Consultants (International Limited) 2019 Q4 Brand Tracker Survey, MOOV has the largest market share amongst paid music services in Hong Kong.

The Organizer issue warm reminder for project Completion

A warm reminder to all on the deadline of the release of project recordings in Hong Kong on or before 30th January, 2021 is issued today.

The Project Producers should read the contract on definition of commercial release. The minimum condition is to have confirmation that the applicant has delivered the finished master and made the commercial arrangement with the distributor of the recording on or before 30th January, 2021, whichever digital or physical product arrangement is earlier.

MOOV and music download platform HifiTrack.com (bizdev@hifitrack.com) are ready to receive your MMGO recordings, among your favorite distributors in Hong Kong.

For any concerns and issues or needing clarification on this, please contact the Liaison Manager Daniel Kung mmg@sgent.con.hk immediately and before 30th January 2021.

Project vetting to be completed by 20th November, 2020

The organizing team will in the course of this week to complete the vetting process and to dispatch approval recommendation emails to the relevant applicants.   To ensure progress monitoring and timely processing, those receiving the recommendation emails should immediately: 

1.Return an acknowledgement email to the organizer, and

2.Prepare to send the complete set of hardcopy to the Organizer – IFPI (Hong Kong Group) Limited, including the signed original copy of the Application, the Rules and Regulations and the lyrics sheet.

The Organiser will close the approval process by the 30th November, 2020.

Applicants please note: The Organiser will not issue separate notice to those not included in the approved list.