Objective

An initiative entitled The Music Must Go On 2020 to relaunch Hong Kong and rebuild confidence in Hong Kong as a place to do business work and live. Highlighting the importance of the social and economic contributions of the local recording industry to the local and overseas entertainment community by encouraging music creativity to provide entertainment in a way that boosts Hong Kong people spirits during the pandemic period.

Targets

Golden evergreen hits in Hong Kong providing the catalyst to drive the chemistry combining old and new elements in creating new recording productions, to engage artistes and musicians of different genre under one concerted effort to explore Hong Kong’s music potentials.

Disclaimer:

Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

© 2020 The Music Must Go On. All rights reserved.