Project vetting to be completed by 20th November, 2020

The organizing team will in the course of this week to complete the vetting process and to dispatch approval recommendation emails to the relevant applicants.   To ensure progress monitoring and timely processing, those receiving the recommendation emails should immediately: 

1.Return an acknowledgement email to the organizer, and

2.Prepare to send the complete set of hardcopy to the Organizer – IFPI (Hong Kong Group) Limited, including the signed original copy of the Application, the Rules and Regulations and the lyrics sheet.

The Organiser will close the approval process by the 30th November, 2020.

Applicants please note: The Organiser will not issue separate notice to those not included in the approved list.

The Music Must Go On 2020 application closes at 1:00p.m. on 10th November, 2020

The Music Must Go On 2020 application deadline closes at 1:00p.m. on 10th November, 2020.

Interested Applicants please note that all project applications, regardless of whether it is the label’s 1st Artiste-1st song or other songs from the label intended for the 2nd round processing, shall close at 1:00p.m. on the 10th of November 2020.  There is no call for 2nd round submission just to be clear.

There are just a few days left.  Applicants are well advised to seek for a reservation of the cover licence from the relevant music publishers within the remaining time.

About seeking recommendation letters from a Full Member of the IFPI (Hong Kong Group)


Non-members of the Organiser who wish to apply for the Scheme is required to produce 2 recommendation letters from Full Members of the Organiser.  A Full Member list is published under, as well as the blank recommendation letter.

Prepare to send these as part of the request:

  • The completed letter
  • Your company profile, including the current Business Registration copy
  • Sample recordings such as via web-links, the bio and photo of your exclusive contracted artiste intended for the application.

Chances are the Full Members do not know you.  Any support information such as what song you wish to use for the Scheme would increase your chance of winning their support.

The Organizer does not recommend who from the list you should approach first.

About reference to ISRC

The International Standard Recording Code is the industry unique identifier for recording copyright globally.

All record companies conducting commercial release of own recordings in Hong Kong would have had applied for an ISRC Registrant Code from the Organiser as it is free of charge. The ISRC continues to be mandatory for manufacturing and distribution.

The use of ISRC is also a reference for whether the artiste has performed in commercial releases. However, the Organiser also accept:

– The proof of Artiste credentials for all original recording artistes in the Selected Pool of songs is not required.
– Proof or release by an artiste could also be supported by photo of either record cover, advertisement or pop chart listing for at least one title, attached with the email application when the ISRC for the song is not available.

Press Release

Press Release

We herewith announce today the launching of our industry project entitled “The Music Must Go On 2020” (the “Scheme”). After months of preparation by the IFPI (Hong Kong Group) Limited, we are pleased to have sought the funding support from Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR”) for this Scheme to support the local music industry, rejuvenate local pop music masterpieces, and promote the continuous development of the recording industry amid the COVID-19 pandemic.

The Scheme aims to encourage creations and highlight the importance of the social and economic contributions of the local recording industry to the entertainment community in Hong Kong and other places.

Mr Victor TSANG Chiu-hok, Head of CreateHK, remarked that over HK$ 8 million are funded by CreateHK’s CreateSmart Initiative for the IFPI (Hong Kong Group) to implement the Scheme for promoting local creations as well as providing job opportunities to the practitioners of the local recording and related industries that have been adversely affected by the pandemic.

The Scheme supports local artistes and talents, such as record producers, music arrangers, musicians and sound engineers etc. to produce new master recordings of designated past local hit songs and release the new editions to the benefit of the community. Local Record Labels and Record Companies are eligible to apply for subsidy under the Scheme. Wide industry support has been secured with the Hong Kong Recording Industry Alliance Limited (HKRIA) and the Music Publishers Association of Hong Kong Limited (MPA) joining the Scheme as Supporting Organisations.

A spokesperson of the IFPI (Hong Kong Group) said that the production of new recordings of local pop music masterpieces within such a tight schedule will be a great creative challenge. But the release of the re-makes and the investment in their marketing and media promotion not only generate synergy for but also help sustain the recording and entertainment industries. Furthermore, the new production under the Scheme can provide entertainment that would help lift up Hong Kong people’s spirits.

The spokesperson added that the Scheme is the industry’s initiative to relaunch Hong Kong and restore confidence in the market. It is not about commercialising new performances, but providing comfort, joy and solace to Hong Kong people under the pandemic challenge.

Main features of the Scheme:

The Scheme is open for applications by all registered record labels and record companies in Hong Kong which have been established on or before 31 December 2019 with proven records of commercial releases locally between 1 January 2009 to 31 December 2019, or the original labels that publish the recordings in the pool of songs.

The Scheme provides up to 120 subsidising quotas. Each Qualified Applicant must select a song from the pool compiled by the Organiser for producing a cover version by the Qualified Applicant’s contracted recording artiste. The pool of songs will be posted on the Scheme’s official website. Based on a nominal cost per title at HK$68,000 for producing a cover version, the subsidy to be reimbursed to the Qualified Applicant will be up to 90% of its actual allowable cost in producing the cover version, or up to HK$61,200 per title, whichever is the lower, and at least 80% of the total subsidy must be used by the Qualified Applicant in the employment and engagement of at least 6 studio practitioners in producing the cover version concerned.

The application is open from 13:00 on 20 October 2020 to 13:00 on 10 November 2020. To ensure the widest mix of artistes of different genres and labels, a quota will be given to each Qualified Applicant for producing a song on a rolling basis. By the close of the application period, should there be remaining quotas, they will be given to lower priority applications also on a rolling basis until all quotas are distributed.

The Rules and Regulations that provide the ultimate reference are available on the Scheme’s official website.

To be eligible for the subsidy, the cover version approved under the Scheme must be completed in production and commercially released in Hong Kong on or before 30 January 2021.

Full details of the Scheme are available on the official website at

For enquiries, please email to or contact the Scheme’s organiser.

Contact person of the Scheme’s organiser: Mr. Kung, Tel: 852-5386 6400
(Monday to Friday 10:00-17:00, Saturday: 10:00-13:00)